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I’ve been business online for quite a few years now and have tried many types of advertising online. I’ve lost my shirt and a bundle of money using Google Adwords and other PPC services. There’s one little known paid advertising service I’ve used with amazing results … and without going broke. I submitted several campaigns to StumbleUpon Ads and the results are nothing short of fantastic. Of course, your results will depend on the type of content you submit to SU.

How to Use StumbleUpon to Advertise

If you don’t know what StumbleUpon is, check out this demo. StumbleUpon gives users a way to quickly “channel surf” the web and find sites they might not have normally visited. With their advertising program, you can pay $0.05 cents a visitor to deliver your page to targeted visitors.

How Can I Target My Stumbleupon Campaign?

In addition to StumbleUpon’s built-in behavioural targeting, you can target campaigns by:

  • Category - more than 500 to choose from.
  • Location - country, state, city (US & Canada)
  • Demographics - age, gender

What kind of content works well with StumbleUpon?

Entertaining, artistic, and informative content works best. In my experience, business articles do not do very well unless you do something creative with them. Some of the articles I’ve submitted that have gone viral and gotten thousands of visitors in a short period of time have been photos, creativity tests, and humor. So if you are thinking of writing an advertisement post and running a Stumbleupon campaign, you will probably be sorely disappointed. Stumbleupon visitors are just as quick to give a Thumbs Down as they are a Thumbs Up.

The more popular your site, video, photo, etc, the more people will see it. Using the StumbleUpon toolbar, members rate content “thumbs-up” (really like it) or “thumbs-down” (not for them). The more people who vote “thumbs-up”, the more quickly it will spread. If a visitor gives your page or site a thumbs up, it will be shown on their homepage and it’s likely their friends on the site will see your page too.

Here are two pages from this site that have gone viral through Stumbleupon

Really Crazy Business Cards

Can You Pass This Test?

Having users give your content a thumbs up can translate into thousands of additional visitors. With a small budget of just $10 per day and carefully choosing the articles that I run a Stumbleupon Ad Campaign for, I’ve gotten great results on a “beer” budget.


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