2008
OIOpublisher: Could the Cow and Chow be Wrong?
Posted by DotComMogul in paid for reviews, paid to blog, pay for posting, pluginWelcome. If you're new here, you may want to subscribe to my RSS feed. Don't forget to leave a comment. I * DO * FOLLOW so you get a link back.
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I ran across OIOpublisher a short while ago and did a mini review. I had not purchased the plugin yet, so couldn’t go into a lot of detail, although it sounded like a great idea. If you are selling text ads, ad space or reviews on your blog, this great little plugin (for wordpress) cuts the middle man right out. I recently spoke of my disappointment in the services offered to bloggers to monetize their blogs through paid reviews and ad space. You have to bend over backwards to get accepted to a marketplace that is either very sparse with offers or full of real crapola. The prices that advertisers in their marketplace are willing to pay are insulting and when you take out the commission that the “service” charges … well, you are providing a paid review on your site to these cheapos for practically nothing. When word really spreads about this plugin, you can kiss those services good-bye. Instead of taking commissions from your earnings, OIOpublisher charges a one-time fee of $37 for the plugin. I purchased it and have it installed now.
Zero Commission Taken: Keep 100% of the revenue for every sale made. Many other networks take up to 50% commission per sale made. That adds up to quite a nice chunk of change you’re missing out on!
More Sales Options: Most other services feature only one option so you have to have one account to sell Text Ads and another account to sell paid reviews. With OIOpublisher you can sell whatever combination you choose.
Instant Payments: When a purchase is made, the money is yours…. simple as that!
Installation is simple. There is a “Business” tab on your dashboard once installed. The PHP code for the non widget wordpress is listed on the main Business Tab. Simply paste it within my sidebar and it will do the rest or use the widget version! The screen shot here shows links after each purchase to purchase links in a specific post. You choose your price, the length of time an ad or link will run and the plugin does the rest.
Right now the marketplace does not have a lot of blogs listed … but surprisingly, John Chow and the Cow guy are both using it. I noticed that I have been seeing the Cow ad on a lot of smaller blogs … well, OIOpublisher is the reason. It appears that not only does he list his blog, but he purchases a bunch of ad spots.
You can of course, set the plugin to allow you to approve the ad before payment is made so that inappropriate ads won’t be purchased. Additionally, you can also set it to allow your own affiliate program for your links and ads, paying others a commission to sell your ad spots, reviews and links.
Conclusion: This plugin is very new and it appears that they have a lot of plans for marketing it and further development, based on customer feedback. With the lackluster offerings from the services that take a commission, I suspect that this plugin will be very popular once the word spreads around. Why give away money to a middle man if you don’t have to? Download OIOpublisher and cut out that middle man! 
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