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With more than 64 million active users and around 250,000 new users joining every day, you can tap into the social networking revolution with a free page on Facebook for your blog or business … yes, I said free.

Previously you had to be BIG business with a BIG marketing budget to create a corporate or company Facebook account. Blockbuster Inc., CBS Corp., The Coca-Cola Co., Sony Pictures Entertainment Inc. and Verizon Communications Inc., are examples of well known companies that have a corporate presence on Facebook. Facebook members could then become “fans” by adding your company as a friend.

Now, this option is open to any business. Businesses can add any content they want, including photos, videos and music. Facebook users can share information about a business directly with the company by adding reviews or other information to that business’ page. Small businesses now have the advantage that only Fortune 500 companies could afford previously. It’s simple: here’s how you do it:

Creating A Facebook Business Page

1. Visit this URL

2. Choose the best category for your business.

3. Just enter your business name and then click “Create Page”.

4. Now you can add a description of your business and a website address. You can also add a photo or logo. There are sections to add more photos, video

5. Then click on your hyperlinked business name in the top left corner and click “publish this page.”

6. Finally, from your new profile page, become a fan of your business. This is important as all of your “friends” will now be able to see your page when they visit your profile and it will be shown in the news feed that “Suzanne is a fan of Dot Com Mogul”. With some social networking, some of your Facebook friends will also add your business as a friend and then their friends will see a message… and on and on.

To the left is a screenshot of your admin panel. You can send updates to fans of the business and there’s a link to Promote Page with an Ad. You can also use the pages’ discussion board to start topics, list events, or write on “the wall”. I’ve just added a page for my blog, Dot Com Mogul. You can see it here. (While you’re there, add it as a friend I plan to add more interesting info and a video to it, but this is the beginning page with minimal information. If you’re wondering why you should do this, just check out the Facebook statistics below, and did I mention …. it’s free.
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There must have been a day when the big name blogs were interesting … otherwise how would they have gotten so rich and famous? I make it a habit to visit other blogs to see what they’re blogging about, and maybe gain some insight into what makes them money. I am consistently bored disappointed when I visit John Chow’s blog, but tonight takes the cake. The newest post is a guest post by John Cow and it is the most arrogant post I’ve ever read on a “make money” blog. Here are some highlights:

Here’s something to think about when you’re dealing with an ‘Internet Celeb’. (Oh we’re so full of ourselves)

1) We’re all just people with a blog. Don’t treat us like rockstars or behave like groupies.
(Glad they told me that … my knees were getting sore from groveling at their hooves feet)

3) Don’t overdo it. Some people just keep mailing and mailing and mailing. At a certain point we’ll get fed up with it. Wouldn’t you? We don’t have all the answers either and we use Google, just like you.
(Ah … such a quandary … the life of a “celebrity cow.” All those annoying, adoring fans. What’s a cow to do?)

4) Its fine if you appreciate our blogs, we love to have you around as a reader and participant in the comments. Just don’t act like you’re worshipping us
(Unless I’m begging you for votes).
(Now they tell me … after I’ve built a shrine in my foyer)

5) Appreciate the fact that you’re not the only one that tries to build some sort of relationship with the blogger. The more known a blog is, the more people will try to do the same. And unfortunately we just can’t all be friends.
(There goes my dream of world peace. Why can’t we all just get along?)

Well, you got the link. Read it for yourself and see if it doesn’t smack of one arrogant cow. After this enlightening, informational post, we get to read one product review after another … we know what John Chow eats and where he eats it (call it “What’s for Chow” John Chow), plus the never-ending ” Web Celeb” contests … they all seem to be running for something and soliciting votes for the latest honor to be bestowed on them, from who has the most subscribers to who has the best design or blog name. Yawn … time for a nap. So tell me, where is the interesting content that people are subscribing for? Where’s the useful tips for making money online? Where’s the beef?

Here’s a post I found today that sums up my feelings and a great Facebook group to join if you feel the same.

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Facebook just announced the launch of Facebook Ads yesterday at Ad:Tech in New York. There are three elements to Facebook Ads,

Facebook Beacon

Enable your customers to share the actions they take on your website with their Facebook friends.

Add 3 lines of code and reach millions of users.

Simply determine which user actions you would like publish to Facebook and add a few lines of code to your web page. Facebook Beacon actions include purchasing a product, signing up for a service, adding an item to a wish list, and more. When a user performs the action, they will be alerted that your website is sending a story to their profile and have a chance to opt out. No additional user action is needed for the story to be published on Facebook, and users remain in control of their information. Read the rest of this entry »

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