I’ve put together an Affiliate/CPA Directory for you to help you choose ad networks and products to promote. Another consideration when choosing your networks is the problem of affiliate cookies being intercepted by popular spyware detection programs. The problem of cookie deletion has long been a problem of the online ad industry. A report from independent spyware researcher Ben Edelman highlights the degree to which spyware detection software gobbles up your commissions by intercepting affiliate cookies.

Edelman studied 11 spyware detection programs to determine which ones devoured cookies from a range of 50 ad systems, including ad networks, affiliate networks and Yahoo’s and Google’s pay-per-click ad systems. These spyware detection programs included McAfee Internet Security Suite, Symantec’s Norton Internet Security and Microsoft Windows Defender, LavaSoft’s Ad-Aware, PC Tools’s Spybot Search and Destroy, Webroot’s Spy Sweeper, and ZoneAlarm Internet Security Suite. Read the rest of this entry »

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One of the top ways of monetizing websites is lead generation. Here’s how it works. Becoming a CPA affiliate is fairly simple. You sign up with numerous CPA Networks, drive traffic to the custom landing pages they provide or make your own landing pages, and get paid whenever a site visitor fills out and submits a form. One of the best ways to drive traffic to your CPA Offers is through PPC program like Adwords or Yahoo.CPA networks are clearinghouses bringing advertisers and publishers together. The advertisers provide custom landing pages and forms, pays the network commission for making it available to affiliates, and affiliates are paid for driving traffic and generating signups.

CPA stands for “cost per action.” The action is the site visitor filling out the form. Compared to traditional affiliate marketing, it is often a much easier and more lucrative way to monetize a website.

Traditional affiliates have a tougher job. They have to get the traffic, presell the product, and send visitors to the vendor through an affiliate link, hoping to generate something like 1% to 5% sales. Conversions are highly dependent on the vendor’s sales letter and product. If the vendor does a poor job of selling, or has an overpriced or poorly received product, the affiliate has spent a lot of time, and perhaps money, for very little return. Read the rest of this entry »

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