2008
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Only 1 out of every 100 readers of this post are likely to interact with it by leaving a comment…
The most common way for interaction on blogs is through comments. Most people have an opinion on any given topic, but fail to express their opinions through comments on blog posts they read. On most blogs, the ratio of readers to commenters is huge, so I got to thinking: what kind of person comments on a blog, and why?
The Upside to Comments
I personally think commenting is the best part of blogging. Comments add value to your blog. I like to hear others’ opinions on what I have written and learn a lot about my readers from comments left on this blog and occasionally, even meet some new friends through them.
Getting people to comment on your posts helps to create a community at your blog. They also help you to be more accountable as a blogger (if you’re not getting a lot of comments, just post inaccurate information or something very controversial and you’ll probably notice a significant rise in comments).
Comments add to the content on your blog. The more comments you get the more content you end up with.
The Downside of Comments
The downside of comments is dealing with comment spam. Most bloggers moderate their comments to combat comment spam and this takes time, particularly if you get a lot of it. There’s also resources and plugins that help to combat comment spam. Nobody, including your readers wants to read a bunch of comment spam. It decreases the value of your blog not only to readers but in the Search Engines.
You’ll also get a lot of comments from people promoting their own blog and hoping to get hits from comments they leave on yours. This doesn’t bother me as much as the real comments spam and I normally don’t delete them unless they are serial trollers. Flaming in comments can be an issue also and you can develop a comment policy to deal with these issues.
Finally, people are motivated more to comment on things they disagree with rather than things they agree with. This doesn’t have to be a negative as long as the disagreements don’t become flaming and name calling.
7 Ways to Get More Comments
Approximately 90% of people who use online communities are lurkers (read without contributing). Only 1% of the remainder are active contributers, with the other 9% contributing a little. So 1% of your blog’s users are actively engaging with your blog and the rest are at best occasional contributers. To some extent you’ll just have to accept the fact that most of your readers will be lurkers, but there are some things you can do to encourage more interaction on your blog. Read the rest of this entry »
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