Facebook just announced the launch of Facebook Ads yesterday at Ad:Tech in New York. There are three elements to Facebook Ads,

Facebook Beacon

Enable your customers to share the actions they take on your website with their Facebook friends.

Add 3 lines of code and reach millions of users.

Simply determine which user actions you would like publish to Facebook and add a few lines of code to your web page. Facebook Beacon actions include purchasing a product, signing up for a service, adding an item to a wish list, and more. When a user performs the action, they will be alerted that your website is sending a story to their profile and have a chance to opt out. No additional user action is needed for the story to be published on Facebook, and users remain in control of their information.

Promote your business in an organic, social way.

Facebook Beacon enables your brand or business to gain access to viral distribution within Facebook. Stories of a user’s engagement with your site may be displayed in his or her profile and in News Feed. These stories will act as a word-of-mouth promotion for your business and may be seen by friends who are also likely to be interested in your product. You can increase the number of friends who see these stories with Facebook Social Ads.

Enable effortless sharing while protecting user privacy.

Facebook designed Facebook Beacon to enable effortless sharing, but they also put in features to protect user privacy. When you send an action to Facebook, the user is immediately alerted of the story you wish to publish and will be alerted again when they sign into Facebook. The user can choose to opt out of the story in either instance, but the user doesn’t need to take any action for the story to be published on Facebook.

Social Ads

Pair your targeted ad with related actions from a user’s friends. Advanced Targeting. Target by age, gender, location, interests, and more. Content Integration. Get noticed, not skipped. Flexible Pricing. Buy clicks (CPC) or impressions (CPM). Trusted Referrals. Attach friend-to-friend interactions about your business to your ads.

Insights

Deep Analytics

  • Understand who is engaging with your Social Ads/Pages and how.

Optimization

  • Refine your Social Ad targets, budget or creative instantly for more interaction.
  • Increase the relevancy of your Page for more activity.

Add to any service