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First it was PayPerPlay and now it’s PayPerPopup … both insidious in-your-face type of advertising that the majority of visitors absolutely hate. If you want to piss off your visitors, then I highly recommend force feeding advertisements to them in the form of audio that they have to listen to or insidious popups that they have to close before seeing your blog.

Obviously, I am not anti-advertising and I use several methods to monetize blogging, but in my view, advertising should be persuasive. It should generate interest and incite curiosity or even be funny. It should never force the visitor to do something to get rid of it, such as close the window or turn your speakers down. It just pisses people off and the last thing you should want to do with a visitor to your blog is piss them off right off the bat.

Take PayPerPlay as an example. Is Taco Bell the only company that has purchased ads? So far, they’re the only ones I hear on sites utilizing PayPerPlay and it pisses me off every time I hear it. I used to be a Taco Bell fan and I will probably eat there at some point again, but I think their PayPerPlay ad has harmed their brand. The name Taco Bell is now associated with anger … in my mind, and being a 5-second ad, there is really absolutely nothing in the ad that entices me to go out and buy some Taco Bell. I just want the ad to end and usually just close the browser on that site to get rid of it.

Now the PayPerPopup has my panties all in a bunch. Just as I do with PayPerPlay, when I encounter one of the ads shown above that you have to close before even seeing the site, I just ditch the site. Maybe I’m the only one who is irritated by that type of ad, but I doubt it. Do you want to take the chance that I’m not?